Hybrid meat combines meat with plant-based ingredients to create new product concepts with a reduced meat content. More and more consumers are looking to reduce their meat consumption without giving up meat entirely or the products they know and enjoy. This is precisely where product concepts that combine meat with plant-based components come in.
Whether hybrid meat, blended meat, meat reduction or enriched meat: the terminology varies across the market. The challenge for manufacturers, however, remains the same. Products must deliver on taste, offer a familiar texture and juiciness, and create clear added value for consumers.
Why meat reduction opens up new opportunities
- Changing dietary habits: Flexitarians are looking for straightforward ways to reduce their meat intake.
- Health as a key driver: Nutritional awareness and the desire for more balanced product concepts are influencing purchasing decisions.
- Familiar product formats: Burgers, minced meat products, meatballs and sausages allow meat reduction within established and well-known applications.
- Market differentiation: The targeted combination of meat and plant-based ingredients creates new opportunities for product positioning and innovation.
The right solution for your product
Hybrid products place specific demands on taste, texture, juiciness and processing. At the same time, objectives vary widely: from moderately reduced meat content to concepts with a significantly higher proportion of plant-based components.
That is why we offer a comprehensive portfolio covering seasoning blends and individually tailored seasoning systems for authentic, product-typical flavour profiles; functional ingredients to optimise texture, binding and juiciness; and all-in-one compounds for straightforward, reliable processing. Individual product concepts and ideas complement our offering.
Whether burgers, minced meat products, meatballs, sausages or convenience applications: we develop solutions together that are aligned with your application, your production process and your market requirements.
Your benefits
- Broad portfolio from seasoning systems to functional all-in-one compounds
- Individual recipe and product development
- Solutions for varying degrees of meat reduction and product concepts
- Clean-label options, including solutions without E-numbers requiring declaration in line with specific product requirements
- Application expertise across taste, texture and technological performance
- Proven concepts for efficient product development
- Cost-efficient product concepts and attractive margins