The Raps Logo As A Reflection Of The Company's History

The evolution of the logo is thus a reflection of the company’s own history: Founder Adalbert Raps designed the first RAPS logo himself, just like his ideas shaped the company for decades. The long-standing dualism between Hamburg and Kulmbach is also visible in the RAPS logo. But what was fashionable in the 1920s, 1950s or 1970s is no longer in keeping with the times today. The continuous evolution of a logo is a natural process of successful brands. Today, the RAPS logo stands for the modern identity of the family business, which is a globally operating producer of high-quality ingredients and one of the leading companies in the industry.