Growth: Innovative Ideas And International Expansion (1957-1974) - Adalbert Raps: A Pioneer In The Spice Industry During Turbulent Times

RAPS continued on its successful course in the 1960s. While the company’s focus was still mainly on the German market, it increasingly shifted to export activities within Europe, especially in the 1970s: In addition to Switzerland, the company soon also turned its attention to Austria and France. The products were presented to a broad audience in the respective national languages in the context of seminars.

"In Germany, 3.8 million kilogrammes of sausages are seasoned with RAPS spices every week. Based on an average sausage consumption of 20 kilogrammes, one in six inhabitants of the Federal Republic of Germany eats sausage seasoned with RAPS spices." – RAPS press release from 1974

Innovative processing methods were introduced in the production halls in Kulmbach in 1965 and 1972. First, an extraction facility for essential oils and extracts was built, then the Biofrost cold grinding process was established. As shown in this picture, the products were ground at extremely low temperatures. With the new process and the “Gold” product line, RAPS introduced another sales driver to the range. Sealed in red sachets that lock in the flavour, “Senator Gold”, “Delikatella Gold” and further products from the series confidently promised the “peak of flavour”. RAPS customers thus received top-quality products. The company itself thereby shaped an important aspect of contemporary German food culture.

The innovative and creative working methods of RAPS were also reflected in the company’s marketing. The first issue of “Würzstern”, the customer magazine in which RAPS shared information on new products, recipe ideas and events, was published in 1971. The magazine was aimed at the more than 10,000 butcher shops and meat markets. The “Würzstern” magazine and its unmistakeable cover pictures were part of RAPS for over 40 years.

1946-1956

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1975-2002

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